Oct 11
15
Posted by randfish Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It’s clever, right? JC Penney realizes something every SEO, social media marketer and viral content builder has known since they got into web marketing: People don’t like being interrupted by marketing. So they provide content instead, hoping to earn a positive reaction and, in the future, a positive association with the male customer base watching Friday night sports.
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You Can Pay for Attention, or You Can Earn It